Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams – Jeffrey P. Bezos
There are two types of organizations in this world: ones that wait to be disrupted, and ones that disrupt themselves. To be the latter, companies have to embrace and unlock innovation. At Amazon, innovation is in our DNA. Our successful leaders think big, execute, and have a sincere optimism about innovation – whether innovating to new opportunities and lowering costs for customers or innovating our way out of a challenge. At AWS, we have enabled many digital disruptors from Netflix, Yelp, Houzz, and Airbnb. Today 72% of all startup unicorns have some services on AWS.
Customers often ask us how their companies can innovate like Amazon. From its humble beginnings as the “World’s Largest Bookstore”, Amazon has not only innovated across e-commerce and adjacent segments with e-commerce, but also introduced new businesses that seem (and sometimes are) unrelated to e-commerce. Over the years Amazon has gotten very good at taking hard problems,(often times esoteric), and made them easier for the masses to use.
Innovation, while a heavy word, has a universal acceptance across all segments, vertical industries, geographies , and cultures. It’s something people can relate to, but despite its subjective relevance, it’s also a hard concept to implement. We will share our culture of innovation and how we organize ourselves for innovation within Amazon.